Nicholas Yee is a 23 year old young entrepreneur from Singapore. An individual with immerse passion for new ideas, trends, innovations and advertisings. All these helped lead him to new business ventures. As current founder of "PlainJane Advertising", a firm specialising in new & unconventional advertising, it is his conviction that there are better alternatives or options out there to a "traditional" and "conventional" job. With a scout's eye on the latest and most fascinating advertising around the globe, this blog will no doubt make the world wide web a whole lot worldwider!
Depth on Internet Marketing
October 8th, 2009 by received No Comments »Hi guys, back again to post more in depth on Internet Marketing. Today we are talking about PPC (Pay-Per-Click) marketing campaign.
PPC is simply by paying to get your advertisements on search engine pages. It is completely different from traditional offline advertising methods. Online advertising has become more comphensive and complex with the creation of PPC.
Most of the time i would choose Google Adwords, which is the most preferred among internet marketers. Choose some targetted keywords in which you want your ad to appear in and buy those keywords, so your ad will appear on that page when people search that keyword in search engines. It is displayed as “Sponsor Ads/Links”. An example is shown below.
Google Adwords is free to join and its the best program out there for Pay-per-click. Why do we choose Google Adwords over the others? The reason is simple, over 85% of internet users used Google for their search online. It is the largest PPC net operator on the internet. It is entirely FREE , all you need is a credit card (but it won’t be charged) Join Google Adwords now!
Details on PPC. “How do we use PPC?” Alot of people are asking this question all over the world. Well, here’s the explaination.
The position of a PPC ad on search engine is determined by three factors.
Maximum Bid. It is the maximum amount that advertisers are willing to pay when someone clicks on the ad. You will only be charged when someone clicks on your ad.
Click-Through Rate (CTR). Google based how good your ads are, on the number of times it is being displayed and how many times people click on your ad. Google uses a formula to calculate a percentage call CTR based on that.
Quality Score. Google also based how high your ad is on quality score. Alot is unknown for quality score. What we know is that your ad must be relevant to the keywords you are targetting for.
PPC marketing is alot of distinct advantages over the others internet marketing. It takes only 15mins and almost immediate that your ads will show up after you have created from Google Adwords. You will be able to see your traffic coming in as fast as 15mins! Cool ah?! Controllable. You are able to set your budget on how much you are willing to spend on a daily basis. Once your ad has reached the max quota for that day, your ad will auto stop its campaign and regain tomorrow. Hence, you are able to have a tight control over how much you are spending. Revelant. You can set where your ads appear based on the keywords you have set. This means that you are able to show your ads only to your target audience. Higher conversion rate. Pay-per-click has a higher conversion rate compared to the others internet marketing tool as your ad only shows up based on the keyword you choose, it only appears to your target audience market.
Overall, PPC is a highly effective marketing method, fast in reaching out to your target market. To be fully able to execute a good PPC campaign. You must do market research and keyword research first. It is the foundation skills that count.
Posted under: Internet Marketing
